siamo finalmente pronti a entrare nel 21esimo secolo con una visione diversa: è l’inizio di una nuova era. Entreremo in un nuovo stato, tuttora in evoluzione. siamo prossimi a scelte difficili da intraprendere, i cui germogli sono già nella nostra società, e aspettano solo di emergere e dispiegarsi in una nuova generazione di persone impazienti di compierle. lo spirito della società è sempre più orientato a un clima di affetto, solidarietà, di una compassione che nasce dalla mentalità creativa, di modi più gentili e dolci, contraddistinto anche da una fase politica più pacificata. la conseguenza sarà uno stile di vita improntato alla fiducia, proiettato alla ricerca di un lusso sommesso, abbellito da tocchi casuali, artistici e opulenti.

la natura embrionale dei nuovi trend si riflette sulla moda con l’imponente affermazione di uno stile dai principi rassicuranti, che vuole abbracciare e coccolare il consumatore.

il ventre del mondo in attesa di rinnovo.

– lidewij edelkoort

EMBRIONALE

Martedi, 18 marzo 2014

da 14.30 a 18.00

at last we are ready to embrace the 21st century with another vision for a new age.

we will enter a new state that is still evolving; the dawn of hard to discern directions that are incubating within, waiting to emerge and see the light, born to a new generation of impatient people. the social mood is shifting to a climate of care and togetherness, of compassion driven by a creative mentality, of softer, gentler manners and an alternative, appeasing period in politics. this climate of expectation is exciting and promises a new epoque with different and more wholesome options. Leading to an assured lifestyle that will go on a quest for silent luxury, embellished with occasional artistic and opulent accents.

the embryonic aspect of these new trends will reflect upon fashion with a fabulous roster of reassuring style principles ready to embrace and cuddle the consumer.
the womb of the world awaiting a renaissance.
– lidewij edelkoort

Tuesday 18th, Wednesday 19th 

& Thursday 20th february 2014
from 5.30 p.m. to 9.30 p.m.

also at Première Vision, STAND 5 C5
for more informations,
please contact Corinne Lassalle  : corinne@trendunion.com

join us
during première vision
to experience
trend union’s newest trend book,
discovering how
fashion & activewear
will interact
in the seasons to come.

presentations by lidewij edelkoort
each day at 4:30 p.m.
tuesday, february 18th
wednesday, february 19th
thursday, february 20th

seating is limited,
please rsvp your date preference to:
rsvp@trendunion.com
same-day entrance to this event is included
with trend union A/W 15-16 tickets

venue:
trend union
30 boulevard saint-jacques
75014 paris

Lidewij Edelkoort will present in preview
her new Autumn-Winter 2015-16 audiovisual
EMBRYONIC
the Dawning of a New Age

Friday January the 24th
from 2PM to 4 PM

30 bd st jacques 75014 Paris
Presentation in French

Fee 150 euros tax included

Booking before January the 21th by clicking here

2.00 PM   Welcome

2.30 PM    Autumn-winter 14-15
EMBRYONIC
the Dawning of a New Age
Trend Audiovisual présentation by Lidewij Edelkoort in french

3.30 PM    Discussion

4.00 PM    Drink

FETISHISM IN FASHION
by Lidewij Edelkoort
edited by Philip Fimmano

Internationally-renowned trend forecaster Lidewij Edelkoort delves into the world of contemporary fetishism to reveal a daring and instinctive future for style and culture. Fetishism in Fashion investigates topics including the evolution of taste from birth to adulthood, the elevation of shoes through ever-higher heels, the psychology of branding, the effects of infantilism, the power of black, the fetishizing of objects, and our interaction with skin and the body.
Essays and interviews include contributions by Andrea Branzi, Sylvia Chivaratanond, Malu Halasa, Susan Piët, Henk Schiffmacher, Valerie Steele, Faye Toogood and Betony Vernon.

More than fifty fetishes are illustrated by inspiring visuals from Leigh Bowery, Roland Fischer, Pieter Hugo, Erwin Olaf, Jenny Saville, Sølve Sundsbø, Marie Taillefer, Ari Versluis & Ellie Uyttenbroek, Marcel van der Vlugt and Carsten Witte. The boundaries of design are stretched in the work of Iris van Herpen, Bart Hess, Pepe Heykoop, Formafantasma and Alexander McQueen.

Bolder, crazier and more outlandish fashions are on the horizon, making this book a key reference in a new era of experimentation and intense creativity, unveiling the intimate ties that bind us.

RRP €39
CLICK HERE TO ORDER
(plus €6 postage & handling)

Published by FRAME, Amsterdam

Today’s youngest generations are born into a life dominated by being, playing, learning and sleeping with flat screens (TV, PC, Xbox, Pad, Phone and Pod), living in a shadow area between the second and third dimensions which they would like to connect, and between which they strive.
This Pop-Up Generation moves fluidly and easily between 2D and 3D, as though they no longer notice that there is a difference: their brains are trained to see volume in a flat sketch or to discern structure within volume. This is how a more imaginative world will develop, one that offers supple and flowing experiences, a world where the eye and the mind scan images in search of a reality to be found in a two-and-a-half dimension, accumulating layers of two-dimensional matter to produce the illusion of three; letting them pop-up and fall flat in one simple movement of up and down, around and about, back and forth, and moving in unison on the swing of existence.

Published by BIS Publishers, this full-colour book features theoretical essays from Paola Antonelli, Lidewij Edelkoort, Ahmed El Hady, Carla Fernández, Hedwig Heinsman, Martine Naillon and Bruce Sterling.